YOUR GUIDING LIGHT TO PERFORMING BETTER

Just as Vega, the brightest star in the Lyra constellation, has shown as a guiding light since the dawn of time, we too are here to guide you along your own path to greatness.

We’re passionate about making delicious plant-based nutrition that’s good for the planet and those who live on it. Filled with good stuff, so you can do more fun stuff.

Vega was co-founded in 2001 by vegan triathlete Brendan Brazier; a firm believer in the power of plants, and frustrated at the lack of existing high-performance solutions, he decided to make his own. We’ve grown to feature a full range of plant-based products for all activity levels and goals – from sunset-catching speedwalkers to HIIT heavy-hitters – seeking innovative new ways to pack more plants into your diet.